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Shopping Bags Part V,
The International Scene: Shopping
Bags Go Worldwide
Curated by William J.
Dane
Third Floor Gallery
September 20th through December 30th, 2000 |
SHOPPING BAGS 2000
Nearly every department store and boutique,
countless sports shops, toy stores, software retailers,
food emporiums, candy stores and one-of-a-kind specialty
shops around the world, provide custom designed shopping
bags for customers to take away. Not too long ago,
merchandise was rolled into old newspapers when leaving the shop. The bags in this
exhibition come from a huge variety of sources and
present a kaleidoscope of different design strategies.
Some bags are very simply designed putting across a
contemporary image for the originating establishment.
Others stress sophistication and elegance reflecting a
high-powered world of advertising, television commercials,
Hollywood and fashion glitz. Strong visual impact is the
real goal so that shoppers carrying bags are portable
publicity for stores all over the world as part of 21st
century daily life around the world on city streets,
large and small malls, and wherever people gather.
SHOPPING BAGS. PART V: THE INTERNATIONAL SCENE
An exhibition centered on the design and
production of shopping bags, a portable art, is on view
in the Third Floor Gallery of The Newark Public Library
from September 20th through December 30th, 2000. The show
of highly popular items is entitled, "Shopping
Bags Go Worldwide", and it focuses on the
international development of highly useful and decorative
bags that are a part of urban and mall oriented daily
life in the 21st century. Carefully edited from the total
collection of over 1,000 bags, one hundred bags from
France, Italy, Russia, and the Ukraine, England, Japan,
China, Israel and other geographic and political areas of
the Pacific Rim. Curated by William J. Dane, the Library's
Keeper of works of art on paper the exhibit is often
playful in spirit with a selection of bags highlighting
Mickey Mouse and other designer creatures from the animal
kingdom.
During the 1970's and 1980's, Bloomingdale's
department stores produced scores of bags for special
events arranged in their stores. These to this day
remain a high point in this specialized field of design.
A wide selection from this source is shown which
demonstrate the spirited vitality and high originality
from this up-scale commercial firm. There are colorful
bags featuring American patriotic holidays and special
national events. Red, white and blue are the colors shown
in volume with lots of stars and stripes emphasized to
make the visual statement very clear. The huge domestic
market generated by holidays in December is noted with
the display of Christmas bags from major retail outlets.
The local scene is represented by a salute of bags from
the much missed Hahne's Department store on Broad Street
in downtownNewark along with other long-gone business
firms, large and small, which stir up warm feelings of
nostalgia for many people. A grouping of notable, prize-winning
designs on bags from international sources points out the
highly competitive spirit which are part of the
background creative environment of these now essential
items for all serious shoppers. A grouping of miniature
bags for doll's houses and other toy-related objects that
delight children is shown along with odd and unusual
shaped bags from specialized retail sources.
A section of this colorful display is given over to
books and other publications issued by the international
design community. These generally note the best examples
of bag design and production during a specified time span.
This is a lucrative field for designers and manufacturers
of paper products with the shopping public as the
ultimate winner for high standards of design which
regularly use imaginative logos, lots of colors and solid
construction with handles of some sort as an essential
feature for contented clients and customers.
A wide variety of design elements are demonstrated
with a grouping of bags using one pattern or logo
covering the front, back and both sides for an all-over
design to confirm the message and reveal the source. There are also a dozen
oversize bags from luxury retailers which vividly convey
the visual appeal many of these portable art items have
for the street scenes and promenades in huge malls and
popular shopping centers around the world. Many are so
attractive that collectors save them for future use or
just to enjoy carrying around for multiple reasons. This
Shopping Bags Part V show is open during
regular Library hours and, as always, is free to all
visitors to the Main Library at 5 Washington Street in
downtown Newark's developing cultureplex. For additional
details or specific information, please call 973-733-7745.
William J. Dane
Supervising Librarian, Special Collections
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